Most of you that read this have already successfully started your embroidery or personalization business. Now you sit there and wonder…what do I do next? How do I take my business beyond the proverbial 9 dots? Are the other methods and means of decoration really for me?
I can guarantee you that everyone in business; from Fortune 500 companies to the corner coffee shop go through the same thought process. A wise college once told me, “If you are not growing, you’re shrinking.” This of course means you must annualize your income and add on some addition revenue to account for inflation. Fortunately, in our business choosing the proper way to expand is not rocket science. It is more a case of investigation, assimilation and making an educated decision.
I have made a career in small scale personalization using heat transfers of one kind or another, most recently utilizing digital technology. I have considerable experience and knowledge that I believe can help you make those intelligent decisions in your business. Yes, it comes with a commercial since we all have to pay the bills. However, I have decided to join Joto’s team because they have a full line of equipment and supplies, a very good business ethic, and technical integrity.
In a future post, I will endeavor to outline the alternatives and discuss what you need to think about and then arrange to get you the needed samples and information to make an informed decision. There is already a considerable body of instructional videos on our YouTube™ site http://www.youtube.com/user/jotopaper. I encourage you to spend some time and look at it. It’s really good stuff and will give you an idea of what is involved in alternative decoration processes. In each case, I will give you some information on the market, details on the process, and the cost of entry. I intend to cover the most logical small-scale decorating techniques:
- Decoration using sublimation technology.
- Decoration using laser and color laser technology.
- Decoration using ink jet technology.
- Decoration using cutter/cutter printer technology
Diversify, diversify, diversify is the mantra. Diversity is one of the easiest opportunities for growth in small scale decoration. It is also strategically, multiple streams of income can help fill voids in your business. Additionally, there may be areas where you can enjoy higher margins, than in your core business. By making intelligent decisions and targeting other markets you can “Grow Your Business Bringing Images to Life.”
If you have any questions about the business, you can contact Joto at 1-800-565-5686.
